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Hello,

I'm Robert Devi Yanu Wibisono

Sales Leader &
Business Growth Driver

A sales professional with experience in the SaaS, POS, and ERP industry for F&B businesses across Central Java & Joglosemar — blending traditional sales strategy with modern automation and AI workflows.

10+
Years in Sales
6+
Projects Built
F&B
SaaS Specialist
Robert Devi Yanu Wibisono
📍 Semarang, ID
Robert Devi Yanu Wibisono
10+
Years
Experience

Driving Growth Through Strategy & Technology

I am a sales professional with experience in the SaaS, POS, and ERP industry, especially for F&B businesses in Central Java and the Joglosemar area. My focus is on sales strategy, team performance, business development, and using automation/AI workflows to make sales processes more structured, efficient, and measurable.

🎯
Specialized in B2B SaaS sales for restaurants, cafés, and culinary businesses
🤖
Building AI-powered workflows to automate reporting, follow-ups, and analytics
📊
Leading sales teams with data-driven performance monitoring and coaching
📍
Based in Semarang, covering Central Java & Joglosemar region
Get in Touch

What I Bring to the Table

From frontline selling to tech-powered automation — a full stack of modern sales skills.

Core Sales Skills
Sales Strategy Business Development B2B Sales SaaS Sales Sales Team Leadership POS & ERP Solution Selling Lead Management CRM Management Presentation & Negotiation Customer Relationship Management Market Research Sales Analysis & Reporting
Tech & Automation
Workflow Automation AI Agent Workflow Prompt Engineering WhatsApp Automation Telegram Automation Discord Automation Google Sheets Notion Google Drive Basic Linux Server

My Professional Journey



Jan 2024 — Present · 2 yrs 6 mos
Area Team Leader Sales
PT Esensi Solusi Buana (ESB) · Full-time · Semarang, Hybrid
Led a team of sales to achieve and exceed monthly, quarterly, and annual sales targets for SaaS products. Developed and implemented strategic plans to drive revenue growth and market expansion. Coached, mentored, and motivated the sales team to improve individual and collective performance. Analyzed sales data and provided regular reports to management on team performance, market trends, and opportunities.
Team Leadership Sales Strategy Coaching SaaS
Jul 2023 — Jan 2024 · 7 mos
Client Acquisition
PT Esensi Solusi Buana (ESB) · Contract · Semarang
Prospect & maintain relationships with clients (corporate restaurants, SMEs). Generating prospect leads and following up consistently. Demo, pitch, and close on the spot to achieve sales targets. Responsible for understanding customers' business needs and connecting them with appropriate solutions.
Business Development Sales Process B2B Closing
Jul 2022 — Jul 2023 · 1 yr 1 mo
Sales Expert
KLAR Smile · Full-time · Semarang
Identified and targeted dental clinics, hospitals, and healthcare facilities as potential B2B clients. Built relationships with key decision-makers including dentists, office managers, and purchasing departments. Conducted product demonstrations showcasing dental healthcare solutions. Managed the sales pipeline and accurately forecast sales opportunities using CRM tools.
B2B Sales CRM Medical Devices Direct Sales
Apr 2022 — Jun 2022 · 3 mos
Business Development Executive
Lummo (formerly BukuKas) · Full-time · Semarang
Identified and prospected new business opportunities within a defined territory for SaaS products. Conducted product demos and presentations showcasing the value of software solutions. Managed the full sales cycle from lead generation to closing deals and handoff to customer success. Collaborated with marketing and product teams to provide market feedback.
SaaS Sales B2B Business Development
Jan 2020 — Apr 2022 · 2 yrs 4 mos
Sales Executive
Moka / GoTo Financial · Full-time · Semarang
Canvassing and selling MokaPOS & GoTo Financial products (Moka, GoPay, Spots EDC) to SMEs. Built and maintained strong customer relationships, acting as a problem solver for merchants. 🏆 Top Performer in June 2021 — sold more than 20 POS units to merchants.
POS Sales SME Account Management Top Performer
Dec 2019 — Jan 2020 · 2 mos
Account Executive Team Lead
DANA Indonesia · Freelance · Semarang
Offered SME merchants the opportunity to register as Dana Merchant, expanding DANA's merchant network across the Semarang area.
Sales B2B Fintech
Jun 2019 — Nov 2019 · 6 mos
Head of Marketing
Papa Cheese · Full-time · Surakarta
Handled marketing operations, created content for social media channels, and organized engagement events.
Marketing Social Media Content
Nov 2015 — Jun 2019 · 3 yrs 8 mos
Product Specialist
Pro-Health International · Full-time · Surakarta
Identified and prospected healthcare facilities, hospitals, clinics, and medical offices to sell medical equipment. Conducted product demonstrations highlighting features and benefits of healthcare equipment. Built relationships with physicians, administrators, and procurement officers. Managed the full sales cycle from lead generation to closing and implementation.
Medical Sales B2B Healthcare Negotiation
Nov 2012 — Dec 2014 · 2 yrs 2 mos
Social Media Officer
Freelance
Provided social media advertising services especially on Twitter. Grew audience following, created trending topics, and delivered copywriting to make ads more effective.
Social Media Copywriting Freelance
Career Snapshot
10+ years of sales experience across SaaS, fintech, healthcare, and F&B industries.
Total Experience 10+ Years
Current Company PT ESB
Industries SaaS, Fintech, Health
Current Role Area Team Leader
Region Joglosemar, Central Java
Status ● Active

Things I've Built

Sales systems and automation tools built to make teams more efficient.

📊
ESB Sales Activity Dashboard
An internal dashboard to monitor sales activities, daily performance, lead progress, and team target achievement using data from Google Sheets.
Google Sheets Dashboard Analytics
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Daily Report Automation
An automation workflow that organizes and analyzes daily sales reports — activity summaries, follow-ups, recurring leads, and action plans per team member.
Automation AI Workflow Notion
💬
WhatsApp Daily Result Parser
A system that parses daily activity reports from WhatsApp — making sales data easier to collect, read, and transfer into reporting databases.
WhatsApp Parser Database
📋
Notion Sales Operations Assistant
A Notion-based template and workflow for sales operations — meeting notes, CRM updates, follow-up tasks, and sales activity tracking.
Notion CRM Templates
🧠
AI Agent Workflow for Sales Productivity
An AI Agent setup that supports sales analysis, follow-up reminders, report summaries, and activity monitoring across Google Sheets, Notion, Discord, and Telegram.
AI Agent Telegram Discord Google Drive
📄
ESB Quotation Generator
A web-based quotation generator that helps produce sales quotations faster, cleaner, and more consistently — reducing manual work and human error.
Web App Sales Tool Automation

Let's Build Something Together

Got a project, collaboration, or just want to talk sales and automation? I'd love to connect. Drop me a message or reach out directly.

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